Amazon Bestsellers Ranking
Let’s talk about the mysterious and ethereal number that authors, publishers, and readers know as the Amazon Bestsellers Ranking.
If you have ever tracked a book on Amazon you will invariably use the Amazon Bestsellers Ranking as the measuring stick of success. And next to the bestseller rank for every book for sale on Amazon is the link you can click to view “the top 100 in books.” So clearly Amazon uses its sales ranking to assign importance to books. After all, sales rank tells you what Amazon is selling, doesn’t it?
But what does the bestseller sales rank actually mean in terms of copies sold and how is it calculated? Amazon will not say. Is it a complicated algorithm that cross references the author, the publisher, the book’s genre, competitive titles, the date of publication, appearance on other bestseller lists, Amazon page views and Amazon sales? Or is it simply the number of copies Amazon sold that day relative to all of the other books it sold that day? That’s one big question.
Here’s another question of equal importance to how the Amazon Bestseller Ranking is derived: Is there is any correlation between the Amazon Bestseller Ranking and the number of copies of a title Amazon actually sold?
Let’s try to answer these two key questions.
1- How is the Amazon bestseller sales rank calculated?
Sorry, can’t help on this one. Only Amazon knows.
2- Is there is any correlation between the Amazon Bestseller Ranking and the number of copies of a title Amazon actually sold?
On this one we can give you some input. The short answer is yes, the AZ bestseller ranking does relate to the copies sold, but a bestseller ranking of 5000 on any given day might relate to 25 copies sold and on another day it might correlate to 40 copies sold. We’ve traced daily Amazon Sales rankings for the recently published romance Malee: A Tear In The Ocean by William McAllister and compared that ranking with actual sales as reported for Kindle ebook and paperback.